New trends are emerging within the insurance industry as generational shifts and evolving technology change customer expectations. In particular, millennials and the younger Generation Z consumers are having drastic impact on the market for insurance.

Read the report to discover generational preferences and comparisons on:

• Insurance purchasing preferences and the continued importance of a personal agent experience
• Customer service expectations and the growing significance of mobile apps in insurance
• Future insurance career opportunities and what the industry needs to do to compete for the next wave of professionals

This survey and report from Applied and InVEST includes analysis and encompasses responses from a sample of 1,744 Gen Z consumers 16-19 years of age and 1,000 millennial individuals between the ages of 18-34.